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Case Study: The Write Way

Oct 17

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...

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Case Study: 3D is the Key

Oct 03

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

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Branding 101: Let’s Talk Logos

Sep 19

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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Case Study: The Weather is Snow Joke

Sep 05

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...

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The Power of Perceived Value

Aug 22

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

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Case Study: A Race to Remember

Aug 07

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an in...

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Case Study: Sharper Students

Jul 24

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...

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Case Study: Rock out on the Run

Jul 10

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use dur...

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Case Study: Real Modern Recognition

Jun 26

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Jun 11

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...

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The Power of Promo: Why People Love Freebies

May 28

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

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Case Study: Too Hot to Jot

May 14

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consistent....

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How One Hour Can Determine Your Success

Apr 30

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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Case Study: A Picture is Worth...a Nice Donation

Apr 16

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photog...

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6 Books That Every Business Owner Should Read

Apr 02

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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Case Study: Lunchtime Appreciation

Mar 18

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought their...

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Case Study: Calendar Puns are Week

Mar 04

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Color...

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6 Promotional Signs to Let Customers Know You’re Open For Business

Feb 18

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside food p...

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Case Study: College Fair Giveaway

Feb 04

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...

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How to Put Together an Onboarding Kit

Jan 21

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

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6 Purr-fect Promo Products for Cat Lovers

Jan 06

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...

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Case Study: A New Way to Do Cross-Promotions

Dec 23, 2020

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case His...

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Case Study: A StuPENdous Promotion

Dec 09, 2020

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...

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5 Awesome Recreational Wearables

Nov 25, 2020

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

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Top 10 Promotional Products for the Health and Wellness Industry

Nov 10, 2020

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the past ...

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5 Ways to Boost Employee Morale

Oct 27, 2020

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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5 Ways to Be Healthier in 2 Minutes or Less

Oct 13, 2020

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not always b...

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8 Corporate Gifts for Your Employees

Sep 29, 2020

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...

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Case Study: Recycle, Reuse, Read a Book!

Sep 15, 2020

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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Case Study: Improve Sales and Traffic

Aug 31, 2020

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

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A Lunch That Packs a Punch

Aug 03, 2020

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

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Sustainability & Environmental Responsibility: Why it Matters

Jul 20, 2020

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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6 Retro Products That Are a Blast From the Past

Jul 06, 2020

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

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5 Healthy Tips for Business Trips

Jun 21, 2020

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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Case Study: Keep it Cooler

Jun 07, 2020

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...

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Lanyards: Everything You Need to Know

May 23, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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Case Study: Brighten Their Day

May 09, 2020

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...

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Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Apr 25, 2020

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

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5 Invaluable Marketing Books to Help Grow Your Brand

Apr 11, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Case Study: Fresh Mesh Promotions

Mar 28, 2020

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentati...

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How to Reduce Stress on the Job

Mar 13, 2020

Here are some interesting stats for you. More than 157 million Americans are part of the U.S. workforce. Considering that number, did you know that workplace stress is responsible for up to $190 billi...

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Case Study: An Icy Cool Promotion

Feb 28, 2020

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a do...

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6 Snap-Worthy Products for Every Photographer

Feb 14, 2020

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...

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5 Office Toys That Will Bring Your Brand Joy

Jan 31, 2020

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to st...

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6 Ways to Get More Done Every Day

Jan 17, 2020

From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We’...

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6 Tips on Professionally Reaching New Heights in 2020

Jan 02, 2020

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...

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A Quick Guide to Promotional Bags

Dec 19, 2019

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...

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Why You Need Promotional Products

Dec 05, 2019

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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Top 8 Promotional Products for Real Estate Professionals

Nov 21, 2019

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

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7 Fitness Promotional Products to Help You Stay in Shape

Nov 07, 2019

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physical f...

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Case Study: A Prom Ticket Keepsake

Oct 23, 2019

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets Des...

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Case Study: Raise Your Glass!

Oct 09, 2019

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

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The Secrets to Attracting Ideal Customers

Oct 02, 2019

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

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Your Brand Is Your Business - Market It!

Sep 25, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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